Social Media Marketing at events

Have you ever been to an fair, festival, conference or exhibition and wondered if you’re missing some of the action, unable to hear the PA because its too quiet or garbled? If you run these events and tried to keep up with your own social media at the same time you’ll know how difficult it can be to do everything.

The thing is, your visitors are using social media and are likely to be on-line during your event so you are missing a trick by not utilising Twitter and Facebook to their fullest, because…

• Visitors like to “check in” on Foursquare and Facebook Places
• They want to feel part of the event
• They want added value
• They like being part of the community

Additionally, social media at events helps you because:

• You can improve your event by listening to feedback
• You can promote subsequent events more easily
• Influence visitor movement around an event
• Provide additional sponsorship opportunities for advertisers
• Offer additional exposure for exhibitors
• Improve attendance to in-show activities, seminars and shows
• And follow up after the event to highlight opportunities for exhibitors and organisers

This is what we do. Lobster will take control of your social media before and during your event. We can increase your visitor numbers, enhance their experience during the event and provide additional exposure to your exhibitors.