It is common knowledge that Google has been the most popular search engine around the world for many years. The popularity of Google is so established that the Brand name has become synonymous with the verb to ‘search’. However, when business’ are undergoing seo, there is another competitor that cannot be ignored. Gaining 15% marketing share in the 3 years following its launch and powering Yahoo! searches, Microsoft’s Bing is a growing Google contender. Since the algorithms for both of these search engines are different, the techniques used for search engine optimization also vary for Google and Bing.
One of the noticeable differences between Google and Bing is that Bing’s search result rankings are influenced by whether the page is linked to MSN pages as it gets 21% of its traffic from this source. It the page is not linked to MSN it may not show as high on Bing’s SERPs, even if it is more relevant to the search phrase.
Comparisons between backlinks have shown that ceteris paribus, the top ten search engine results in Bing have fewer backlinks than those ranked for Google. In Google’s rankings, the intent is to acquire links from pages that are as relevant as possible, with the target keywords featured in the body of the text. However, Bing favours links that feature the targeted seo keywords in the title tag.
Google’s algorithm, PageRank, assigns a numerical weighting to each element of a hyperlinked set of documents, with the purpose of measuring its relative importance against web pages within a set. PageRank 2 sites regularly appear in the top ten result in Bing, whilst this is a rare occurrence on competitive phrases in Google. However, it is unsurprising that a Google-patented page ranking method would carry less weight with Microsoft’s Bing.
In 2010 Google introduced Caffeine in order to keep up with the evolution of the web and to meet rising user expectations. Using Caffeine, Google’s analyses the web and updates the search index on a continuous basis. As new information is found on new or existing pages, this is added to the index allowing users to find current information more easily. As a result, Google rewards fresh content with better search engine rankings. It follows that Bing hasn’t matched the speed of indexing that Google has accomplished making it less relevant to Bing rankings.
Web pages created with Flash fare much better on Bing than on Google. Google is unfavourable to these sites.
Inbound Anchor Texts
A common facet to both major search engines is anchor texts, from quality sources seems to be a large factor with Bing, even more so than with Google. A notable factor in relation to anchor text is that Bings puts more emphasis on anchor text links that have the linking phrase in the title of the page.
These are just a few observation about the differences between optimisation for Google and Bing. Since they are constantly being updated, it is advisable to consult seo social media specialists and seo website designers in order to fully utilise search engine optimisation tactics.