For anyone looking for inspiration on how to use Facebook in a B2B market then this is a great example.
AutoCad is probably one of the driest, boring software applications (unless you’re an engineer) so not what you would normally expect to find on Facebook yet they have managed to successfully create a strategy that works and target a sector brilliantly.
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Russell is the owner of Lobster Digital Marketing, husband to his co-director Helen Davies and father to their 2.5 children Faith, Isla and TBC. Russell loves rugby and is a passionate Welsh rugby supporter.
Russell's career began as a Product Engineer for Brother Industries (UK) Ltd working on typewriters in the mid-90's just as the web was really taking off. Since then he worked for a number of companies including a geo-surveying firm and a specialised database manufacturer before starting Lobster in 2004.
