Lobster Digital Marketing

Going mobile – how we’re moving to a fully mobile business

Russell — Wed, 05 Jun 2013 15:11:33 +0000

A few years ago our broadband was down for two weeks so we decamped from our Cardiff Bay office to my apartment to work so, although inconvenient for home life, the business didn’t suffer and clients didn’t notice any interruption in service. Luckily we had just moved over to VOIP telephones too so we didn’t [...]

The post Going mobile – how we’re moving to a fully mobile business appeared first on Lobster Digital Marketing.

5 ways to improve your social media marketing today

Russell — Wed, 08 May 2013 07:24:40 +0000

Marketing your business using social media platforms is easy to do, it’s easy to get going, and when done in-house (I.e. not using an agency like Lobster) it can cost very little. However, it may be easy to do but it’s also easy to get wrong and we see a lot of examples of businesses [...]

The post 5 ways to improve your social media marketing today appeared first on Lobster Digital Marketing.

Lead Generation Marketing Strategies

Russell — Sun, 31 Mar 2013 10:56:46 +0000

As part of our April newsletter, “How to generate more leads for your business”, we’ve shared the following short presentation from Business Blue Print:

The post Lead Generation Marketing Strategies appeared first on Lobster Digital Marketing.

How to use social calling for lead generation

Russell — Tue, 26 Mar 2013 14:28:23 +0000

The rise of social media marketing has been a revelation for many business allowing them to engage with prospect anywhere in the world and promote their expertise, services and products at little cost to themselves. Businesses are connecting to hundreds or thousands of other social media users and developing relationships often with ideal targets for [...]

The post How to use social calling for lead generation appeared first on Lobster Digital Marketing.

Buff up your social media updates with Buffer

Russell — Tue, 19 Mar 2013 12:52:19 +0000

There are a lot of tools available to help you manage your day to day social media reading and updating. Tools such as Tweet Deck (now owned by Twitter), Hootsuite, Sprout Social and more all provide a variety of ways to allow you to read what’s going on with your connections and post updates across [...]

The post Buff up your social media updates with Buffer appeared first on Lobster Digital Marketing.

Facebook Pages for business inforgraphic

Russell — Mon, 18 Feb 2013 09:37:52 +0000

We’re big fans of infographics at Lobster and here’s a useful one that combines our passion for Facebook… The main take-away from this is that 82% of people say that Facebook is a good place to interact with a brand and, crucially , 69% have liked a brand page because their friend has previously liked it. Courtesy [...]

The post Facebook Pages for business inforgraphic appeared first on Lobster Digital Marketing.

Give your website an overhaul for 2013 : what should you change for the new year?

Russell — Tue, 08 Jan 2013 10:23:20 +0000

The landscape of Web design is constantly shifting. To attract visitors and retain customers, a WordPress web designer needs to keep abreast of their consumers’ changing needs. New trends are emerging for 2013 and established trends that have been bubbling under are coming to the fore. There’s never been a better time to overhaul your [...]

The post Give your website an overhaul for 2013 : what should you change for the new year? appeared first on Lobster Digital Marketing.

Inbound marketing strategy

Russell — Tue, 04 Dec 2012 12:11:43 +0000

Inbound marketing strategy – what you need to know Many small business owners don’t understand what an inbound marketing strategy is or how it could benefit their business, so this article will explain all the what’s, why’s and wherefores, so you can start to create your own inbound marketing strategy. So, what is an Inbound Marketing [...]

The post Inbound marketing strategy appeared first on Lobster Digital Marketing.

How to make a Facebook business page?

Abigail — Mon, 26 Nov 2012 10:13:55 +0000

With are over 1 billion users on Facebook it is no surprise that social media is fast becoming an essential addition to any business’ marketing strategy. Having a Facebook Page for your business helps to build a closer relationship with your customers but also allows you to reach new prospects and bring your business to [...]

The post How to make a Facebook business page? appeared first on Lobster Digital Marketing.

6 Tips on Marketing Your Online Content – Business 2 Community

Scoopit — Mon, 26 Nov 2012 10:02:54 +0000

See on Scoop.it – Lobster Digital Marketing Business 2 Community6 Tips on Marketing Your Online ContentBusiness 2 CommunityThe process of content marketing involves the creation of material that is informative but is also written on a perspective which shows your business in a positive light. See on www.business2community.com

The post 6 Tips on Marketing Your Online Content – Business 2 Community appeared first on Lobster Digital Marketing.